Perfect Audience Desktop

Drive more traffic with remarketing and digital ads by SharpSpring

As SharpSpring partners, we are excited to announce that SharpSpring has added a market-leading digital advertising and remarketing feature to our suite of software.

The addition of the advertising and retargeted marketing functionality within the same platform will further supercharge the marketing automation and sales CRM benefits that users already enjoy. These features will allow you to reach beyond email and their websites to reinforce branding and messaging across the web.

Remarketing is a Must-have for Digital Marketers

You are already working hard and investing into bringing people to your website – but statistically, we know a huge percentage of those folks won’t become leads. To make that spending worthwhile, it’s essential to retarget these leads and reinforce the brand while they’re actively making a purchase decision. That’s where Perfect Audience comes in.

Perfect Audience brings powerful digital advertising functionality to the SharpSpring offering, giving you a whole new way to deliver results:

  • Drive quality leads to sites with lookalike audiences
  • Capture more leads by retargeting unknown web visitors
  • Convert more leads by reinforcing branding with remarketing
  • Bring in more revenue by upselling/cross-selling to current customers

Essentially this platform will provide you with a massive boost to your online campaigns.

One Platform to Rule Them All

Perfect Audience empowers you to design ads, define audiences, set up campaigns and pick bid prices, and finally launch ads across millions of sites – all from one interface.

Achieve maximum impact with access to the top 9 major ad networks, plus 200+ other leading networks:

  • Google
  • Facebook/Instagram
  • Rubicon
  • Yahoo/Verizon
  • OpenX
  • AOL
  • AppNexus
  • Smaato
  • MoPub

Perfect Audience’s powerful lead functionality fuels top-of-the-funnel lead generation efforts, plus additional lead nurturing capabilities to maximize middle-of-the-funnel conversion. These features complement SharpSpring’s core feature set designed to track, nurture, and convert those leads into sales. Plus, easily measure your success across all channels for the greatest ROI.

By combining forces, we’ll be able to provide value that can’t be found anywhere else.

Let’s walk through the ways Perfect Audience can improve your digital marketing efforts.

Replicate Your Best Customers

Perfect Audience gives you the ability to target prospects that have the same known attributes as your client’s highest value customers with lookalike audiences – so you can attract new leads that are instantly more likely to convert.

Simply establish a source audience, like people who have viewed a video or previously purchased from your client (you can identify these people already in SharpSpring!), and use those data points to finds new, similar people.

Connect with Anonymous Web Visitors

Imagine a way to connect with the 98% of visitors to your client’s website who leave without converting.

With Perfect Audience, you’ll get a site tracking tag to add to their websites. The tracking tag then places an anonymous cookie in the browser of every person who visits the site.

The platform searches for previous web visitors based on their unique cookies across Facebook and thousands of websites in the Perfect Audience network, serving your client’s ads to them for a hyper-personalized experience.

Convert More Leads and Reinforce Your Brand

Let’s say a customer visits a site but leaves without making a purchase. With SharpSpring, you’re able to track those leads and communicate with them appropriately based on their behavior to close the sale.

Adding Perfect Audience to the equation means you’re able to take that communication even further. Show leads targeted ads designed to encourage them to return and complete their purchase when they visit other websites, use social media, watch videos, and use other mobile apps.

The user experience can be customized, much like with marketing automation, so that ads feature only the product they viewed, the benefit of purchasing from your client’s service rather than a competitor, or another special offer.

Remarketing helps you reach a huge percentage of people who came to the site and left without converting.

Upsell and Cross-sell to Current Customers

Did you know that existing customers are 50% more likely to try your clients’ new products and typically spend 31% more when compared to new customers?

It’s natural to focus on customers that haven’t converted yet, but it’s crucial to keep the lines of communication open with existing customers.

Perfect Audience allows you to retarget existing customers with relevant ads, increasing each customer’s lifetime value and average order value, in turn increasing your revenue per customer.

For more information about how Perfect Audience can help you drive more traffic we invite you to schedule a consultation with us today.

This story adapted from an article published by Rick Carlson, Founder and CEO of SharpSpring

Inspired Marketing is a SharpSpring Platinum Partner

Drive more traffic with remarketing and digital ads by SharpSpring
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