End-to-End Systems

When you design and develop your online marketing and sales system, you want to plan that one process follows another in a seamless way – whether the end-to-end process is manual, automated or a mix of both.

These systems enable you to create ideal buyer profiles, select your desired promotional channels and create messaging, landing pages and enquiry forms. Click-through links further help you to measure the performance and efficacy of the system.

Resources

The following resources are helpful at this stage of the buyer journey:

  • CRM and marketing software
  • CRM and marketing skills
  • Online promotion and enquiry workflow mapping skills
  • Online promotion and enquiry process design and development skills

Pros and Cons

There are situations that could increase your opportunities and others that could prevent you from achieving your targets.

Pros (advantages)  

Once the online system is built, the promotion and enquiry process can operate consistently 24/7. It can easily be tweaked to improve efficiencies and allows you to measure its performance. it further offers a transparent overview of the promotion and enquiry process.

  • Advance your audience through the buying process and increase audience response.
  • Improve the effectiveness of promotional campaigns into, and through, the funnel.
  • leverage technology and enhance lead management


Cons (warnings)

Things that may detract audience response and slow down growth.   

  • No easy method to collect data and manage your contact database
  • No effective online promotion and enquiry system
  • Budget
  • Time
  • Commitment

 

Our Services

Correct implementation of any system is crucial. We provide the following services to help you implement and optimise this solution:

  1. Process Mapping services

Determine what processes are being followed and document optimal processes so that they can be taught and repeated. This could include the following elements:

  • Process Audit
  • Auto-Workflow Map
  • Data Schema Map
  • Process Document
  • Checklist
  • Template
  • Worksheet
  • Wireframe
  • Customer Journey maps

 

  1. CRM Auto Configuration services

Automation of the CRM process allows you to deal with enquiries and customer engagements at scale. Relevant elements here include:

  • CRM Selection
  • Supply of Software
  • Onboarding
  • Data Import
  • Data Privacy Compliance
  • Customisation
  • Integration
  • Analytics and Reporting
  • Training

 

  1. Website Dev & Tech services

Software maintenance, technical support and user training ensure that your website and online platforms function optimally.

  1. Graphic Design services

Attractive graphic design ensures that prospective leads form a positive first impression of your organisation.

  1. Content Writing services

Concise and clearly formulated messaging helps to establish trust with prospective buyers.

  1. Performance Reporting services

Regular monitoring and evaluation mechanisms allow you to refine your communication tactics.