The types of content you create should align with your business goals, target audience preferences, and where they are in the customer journey. Some effective content types include:

• Blog posts and articles
• Videos and webinars
• Infographics and visual content
• Case studies and whitepapers
• Social media posts
• Email newsletters
• Podcasts
• Interactive content (quizzes, calculators, etc.)

 

The key is to diversify your content mix to cater to different learning styles and preferences within your audience.