The types of content you create should align with your business goals, target audience preferences, and where they are in the customer journey. Some effective content types include:

  • Blog posts and articles
  • Videos and webinars
  • Infographics and visual content
  • Case studies and whitepapers
  • Social media posts
  • Email newsletters
  • Podcasts
  • Interactive content (quizzes, calculators, etc.)

 

The key is to diversify your content mix to cater to different learning styles and preferences within your audience.