At this stage we aim to increase the volume of your business by providing an online process for people to find out more about the services you offer. They have shown an interest in a solution that you offer (Is it a good fit for them?) and you want to capture their inquiries in an organised way.

It helps to have a few key results to measure how well you are achieving your objectives. At this stage you should aim for the following results:

  1. Number of market segments and target number of contacts per segment e.g.: 3x market segments with 1,000 contacts per segment.
  2. Number of marketing channels (social, blogs, etc) and number of campaign messages per channel per week (adverts, posts, etc) e.g.: 10x channels with 12 campaign messages per week
  3. Number of market segment landing pages with forms and number of contacts added to database per week e.g.: 3x market segment landing pages with forms, with 20 form fills per week.