The following resources are helpful at this stage of the buyer journey:

  • CRM and marketing software
  • CRM and marketing skills
  • Online promotion and enquiry workflow mapping skills
  • Online promotion and enquiry process design and development skills

 

Pros and Cons

Pros

Once the online system is built, the promotion and enquiry process can operate consistently 24/7. It can easily be tweaked to improve efficiencies and allows you to measure its performance. it further offers a transparent overview of the promotion and enquiry process.

Con

An effective online promotion and enquiry system requires financial investment to ensure that it is optimally conceptualised, designed and developed.