It’s great to set targets and plan for success, but it’s just as important to examine your actual circumstances. What hurdles do you need to overcome to attain the best results? In our experience, these obstacles tend to fall under one of the following categories:

Processes

Many companies don’t have processes in place to create ideal buyer profiles. In addition, there’s the added challenge of having to create online promotions and landing pages to align buyer needs with your solution and manage and respond to the enquiries promptly.

Tools & technologies

Often your tools and technologies aren’t adequate or appropriate for the task at hand. For this stage, you will require a CRM Automation platform that includes the ability to direct buyers to landing pages, capture forms and manage workflow processes.

Resources

Obstacles related to resources are incredibly common, and it’s easy to understand why. Finding the right skill sets, training programmes, service providers and the required budget is no easy task.

Hidden obstacles

These are the obstacles that no one likes to talk about, but frequently present a major constraint for businesses. What isn’t being discussed openly? What do people choose to hide or gloss over? It could be a team member’s lack of experience, internal ‘political’ pressures or ‘off-the-record’ activities.