End-to-End Systems
We help organisations develop automated processes to ensure that contact details of new prospects are accurately and securely captured, while simultaneously assuring the prospects that their details are correct and have been recorded.
These processes enable you to verify the accuracy of contact details, segment new prospects into groups for nurturing, and measure the performance and efficacy of the system.
Resources
The following resources are helpful at this stage of the buyer journey:
CRM and marketing software
CRM and marketing skills
Online promotion and enquiry workflow mapping skills
Online promotion and enquiry process design and development skills
Pros and Cons
There are situations that could increase your opportunities and others that could prevent you from achieving your targets.
Pros (advantages)
Once the online system is built, the prospect capture process can operate consistently 24/7. It offers a transparent overview of the prospect capture process and allows you to reassure prospects that their details have been successfully captured.
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Cons (warnings)
An effective online prospect capture system requires financial investment to ensure that it is optimally conceptualised, designed and developed.
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