Expertise is required to create an optimal enquiry journey and organise enquiries for efficient follow up. In addition, you will need to determine the correct enquiry fields and create enquiry forms that are best suited to the needs of the buyer and your organisation.
Optimal prospect capture requires a CRM automation platform that includes capture forms, a contacts database and the ability to segment your contact records.
Finding the right skill sets, training programmes, service providers and the required budget for optimal prospect capture is no easy task.
These are the obstacles that no one likes to talk about, but often cause major business constraints. What isn’t being discussed openly? What do people choose to hide or gloss over? It could be related to how prospects are captured by a certain team, or which prospects are prioritised.