Some common pitfalls to watch out for include:

• Focusing too heavily on acquisition while neglecting retention
• Creating a disjointed experience across different channels
• Overlooking the importance of post-purchase engagement
• Failing to personalise content and offers for different segments
• Neglecting to regularly analyse and optimise funnel performance
• Not aligning marketing and sales teams around shared goals and metrics

 

Our team at INSPIRED Marketing can help you navigate these challenges and implement best practices for funnel success.