Marketing & Sales Funnels are strategic models that visualise and optimise the customer journey from initial awareness to purchase and beyond. They map out each stage a prospect goes through before becoming a customer, allowing businesses to align their marketing and sales efforts for maximum impact.

Key stages typically include:

  • Awareness: Prospects become aware of your brand/product
  • Interest: They show interest and want to learn more
  • Consideration: They actively evaluate your offering
  • Intent: They intend to make a purchase
  • Evaluation: Final assessment before buying
  • Purchase: The conversion to a paying customer
  • Loyalty/Advocacy: Post-purchase relationship building

 

By understanding this journey, you can create targeted content and touchpoints to guide prospects through each stage effectively.