Aligning teams is crucial for funnel success. Consider these strategies:

  • Develop shared definitions and goals for each funnel stage
  • Implement a lead scoring system agreed upon by both teams
  • Create clear handoff processes between marketing and sales
  • Use integrated CRM and marketing automation platforms
  • Hold regular cross-team meetings to review funnel performance
  • Provide training on the entire customer journey for both teams

 

Our consulting services can help facilitate this alignment, ensuring your entire organisation is working cohesively towards funnel optimization.