Growth Funnel Framework
INSPIRED Growth Funnel Framework optimises customer journeys and aligns marketing assets strategically. We implement this framework to transform your marketing approach, driving sustainable growth and measurable results.
Optimise journeys, align assets, drive sustainable growth
The Customer Journey
The customer journey is a dynamic process where the buyer seeks solutions to fulfil their needs. This journey involves multiple phases, each characterised by specific buyer actions and supplier responses. The journey begins with the Search Phase, where the buyer identifies a problem or need. At this stage, they actively seek information, and the supplier responds by providing relevant content and resources. Touchpoints here include online ads, social media posts, and informative blog articles designed to capture attention and encourage engagement.
As the buyer progresses to the Buying Decision Phase, they evaluate options and make purchasing decisions. The supplier supports this phase by offering detailed product information, comparisons, and testimonials. Interactive touch points such as webinars, demos, and consultations help address buyer queries and concerns, facilitating informed decision-making.
Finally, in the Repeat Phase, the focus shifts to retention. The supplier ensures ongoing satisfaction through excellent customer service and support. Touchpoints include follow-up emails, loyalty programs, and personalised offers that encourage repeat business and foster long-term relationships.
The Growth Funnel
The Growth Funnel Framework aligns marketing and sales efforts with the customer journey to optimise conversion and retention. It begins with Lead Generation, where suppliers attract potential customers through promotion and enquiry strategies. Key touch points include landing pages with forms to capture prospect information. This data is entered into a CRM system, enabling personalised follow-up communications.
In the Lead Nurture & Conversion phase, suppliers engage leads through targeted communication strategies. Automated emails triggered by CRM data provide valuable content tailored to lead interests, helping guide them through the decision-making process. Suppliers anticipate buyer needs by asking strategic questions via forms or surveys, further enriching CRM data for more effective nurturing.
The final phase, After-Sale Service & Retention, focuses on maintaining customer relationships post-purchase. Suppliers use CRM insights to deliver personalised onboarding experiences, ensuring customers understand how to maximise product value. Continuous engagement through feedback requests and advocacy programs strengthens loyalty and encourages repeat business.
By anticipating buyer needs at each stage of their journey, suppliers can strategically deploy marketing assets and artefacts to assist buyers effectively. This proactive approach not only enhances customer satisfaction but also streamlines the sales process, driving growth through efficient funnel management.
Explore our in-depth articles to learn more about our Growth Funnel Framework. These resources provide valuable insights into optimising your marketing and sales processes, ensuring you have the tools and expertise needed to thrive.
Growth Funnel Step 01 of 15: The Initial Enquiry Process
Step1: First impressions… How to turn new buyer enquiries into prospective leads. Chances are good that your first
Growth Funnel Step 02 of 15 : The Prospect Capture Process
Step 2: Set the record(s) straight. How to capture and organise contacts details optimally for long-term relationships
Growth Funnel Step 03 of 15 : The Qualify to Lead Stage
Step 3: Sorting diamonds from stones. How to concentrate your sales and marketing efforts on high-quality leads.
Growth Funnel Step 04 of 15 : The Segmentation Stage
Step 4: Birds of a feather. How to create accurate lead segments for specific messaging that truly resonates.
Growth Funnel Step 05 of 15 : Welcome and Follow-up Stage
Step 5: We’re so glad to have you here. How to welcome new leads in a way that
Growth Funnel Step 06 of 15 : Lead Communication Stage
Step 6: Long-term relationship loading… How to reassure leads that you’re committed to meeting their needs
Growth Funnel Step 07 of 15 : Lead Engagement Stage
Step 7: It takes two to turn interest into trust. How to interact with prospective leads for maximum
Growth Funnel Step 08 of 15 : Lead Decision Stage
Step 8: Information guided informed decisions. How to help leads make confident decisions based on transparency and trust.
Growth Funnel Step 09 of 15 : Lead Conversion Stage
Step 9: Proceed to payment. How to encourage leads to make a confident purchase decision.
Growth Funnel Step 10 of 15 : Buyer Transaction Stage
Step 10: Smooth sale-ing. How to create a streamlined transaction process that boosts trust and loyalty.
Growth Funnel Step 11 of 15 : Buyer Onboarding Stage
Step 11: The start of a new relationship. How to ensure new customers feel recognised and welcome.
Growth Funnel Step 12 of 15 : Buyer After-sales Service Stage
Step 12: After-sales satisfaction. How to respond promptly and efficiently to the needs of new customers.
Growth Funnel Step 13 of 15 : Buyer Feedback Stage
Step 13: Feedback is pure gold. How customers feedback can make your business more competitive and innovative.
Growth Funnel Step 14 of 15 : Repeat Buying Stage
Step 14: It’s great to see you again. How to ensure your customers keep coming back for more.
Growth Funnel Step 15 of 15 : Buyer Advocacy Stage
Step 15: Nothing beats word for mouth. How to turn satisfied customers into a powerful marketing force for
