automated marketing software helps fragrance company

Improve Shopify sales by using automated marketing software

As a specialised perfumery, this online store produces customised perfumes by merging old-world perfumery traditions with new world tools and technology. The parfumier blends fragrances using French perfume accords and the results of a personality test completed by each customer. The combination of data mining, tech intelligence and traditional blending methods makes it possible to produce perfumes that are uniquely created for the women who wear them.

The Situation

Along with their Shopify website, the store had a CRM and marketing platform in place, but there was very little set up on the platform. They wanted to use the platform to segment their audience into personas, and thereby market more effectively to them. They also wanted to expand their database.

Search for a Solution

Inspired Marketing was approached to optimise the use of the existing CRM and automated marketing software. A particular focus was placed on marketing to customers during the purchase process (cart tracking), as well as after-sales marketing based on the classification of different personas on the platform.

Objective:

Boost the online store business by growing the database and integrating all processes, marketing initiatives and e-commerce sales onto one CRM platform with automated marketing software.

Desired outcome:

Develop a reliable system that:

Automatically

  • captures client information,
  • processes personality test results and sends these to respondents,
  • tracks shopping carts,
  • sends out notifications and tracking interactions.

Distributes targeted communication about special offers and new products.

Creates a dashboard to track performance and ROI.

What we did

Inspired Marketing delivered the following:

  1. Set up marketing automation with a built-in sales CRM software platform.
  2. Segmented contacts into relevant persona groups based on test results and lifestyle factors.
  3. Mapped out the sales process – from first contact (personality test) to repeated purchases.
  4. Created e-mail content and sequences, information web pages, notifications, smart emails and dynamic content.
  5. Set up the marketing workflow automations, tested the processes and activated the campaigns.
  6. Enabled performance analytics for real-time feedback.
  7. Integrated various social media platforms and the e-commerce site (Shopify) onto the CRM platform.

The Result

In the space of two years, the store grew its database, exponentially, from approximately 300 contacts to almost 5 000 contacts. Their optimised CRM platform allows them to manage all aspects of their business from one central point, including marketing, social media, sales processes and e-commerce.

Improve Shopify sales by using automated marketing software
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