Convert more business with sales optimizer

Sales Optimizer automates opportunities, tasks and actions based on opportunity pipeline stages and real-time lead notifications.

Inspired Marketing Sales Optimiser

Visitor insights and performance analytics

As your ultimate communication tool, Sales Optimizer attracts visitors, collects data, converts leads and feeds opportunities to your sales team.

Your content converts visitors into leads and opportunities. Sales Optimizer gives you insight into how leads interact with your content. With visitor insights and performance analytics you can create specifically configured visual workflows or rules-based lists that seamlessly automate their entire journey across the sales pipeline.

Inspired Marketing Marketing Automation features - visitor id ip lookup
Inspired Marketing Marketing Automation Features - smart emails

Smart emails for your sales team

Email marketing effectively engages your audience in a hyper-personalised way.

Smart Mail facilitates a better hand-off from marketing teams to sales teams by providing a consistent brand-oriented flow of information. With Smart Mail you have an easy-to-use tool that helps your sales team follow up with their communications quickly and on time, ensuring they never miss a lead.

Sales and pipeline reports

Automation software tracks all marketing and sales activities. It allows you to manage your pipeline and make sure your sales cycle information is accurate and up-to-date.

With an easy drag-and-drop feature you can track your potential sales throughout each sales cycle. Your pipeline stages are customisable to suit your specific business needs and you can schedule different types of automation events. Automation can be configured to schedule events based on when opportunity's parameters change, or when opportunities move to a different stage in the pipeline. Your team then remains organised with one centralised application for maintaining and recording all customer interactions.

Inspired Marketing Marketing automation features - CRM reports
Inspired Marketing Marketing automation features - CRM integration

Third-party integrations

We integrate external applications with the automation platform so you can sync your online campaigns, activations and digital marketing.

Integrations with the many external applications used by marketers is a big part of Inspired Marketing’s service. But what really makes us stand out is that we’ll help you derive the invaluable data from these third-party applications, identify how they are related to your customer interactions and preferences, and integrate this data with the automation platform.

Training and support

Inspired Marketing provides you with the training and support you need so your marketing automation is set up to positively impact your business.

We provide training and advisory services so you can have better control over your online communications, marketing campaigns and performance data. We support our customers through the upskilling and knowledge sharing, and providing detailed onboarding services.

Inspired Marketing Training and Support
Inspired Marketing Testimonials
Using Marketing Automation, we have been able to move many of our marketing tasks, from a time consuming manual process to an automated system which has freed up time to focus on serving our members. We want to thank Inspired Marketing for helping us manage the software and provided ongoing support.

Shawn Belluigi
General Manager, Intune Communications and Entertainment

Combining a professional management style with an innovative approach to projects, Inspired Marketing delivers an exciting ‘product’ every time. I can wholeheartedly recommend their service.

Dr Norah Haussmann
Magazine Editor, Crawford Schools (member of the ADvTECH Group)

The Inspired Marketing team have been helpful and efficient from the get-go: they are always willing to take time to assist with whatever I may need – be it training on various sections of the platform, or helping to plan and strategise elements of our communications plan. Thanks to the Inspired Marketing team we have grown our subscriber numbers, and look forward to expanding our reach even further in the year ahead by making use of individually-targeted campaigns.

Megan Dick
Communications and Marketing Manager, FW de Klerk Foundation

You’re in safe hands working with Inspired Marketing. They understand your needs and make sure you get what you want, on time every time.

Sakkie Janse Van Rensburg
Executive Director (Ret.) of ICT at the University of Cape Town

Inspired Marketing supplies and supports our Marketing Automation software. From onboarding us in the beginning, helping us build out online marketing campaigns and providing backup support, they deliver a reliable and innovative service.

Ursula Scholtz
Marketing manager, Combined Capital Solutions (Pty) Ltd (registered credit provider)


Inspired Marketing designed and built our website and have also assisted with our marketing campaigns. They offer a combination of reliable service and creative flair, always happy to help and provide sound advice. I can highly recommend their service.

Willa Schoeman
CEO, Diamond investments, Member: World Federation of Diamond Bourses

Inspired Marketing

Talk to our experts

Book a meeting with one of our experts about your online sales and marketing needs.