Having opened an office in South Africa in 1991, this German-based foundation works to support the peaceful transition of the country towards an all-inclusive, non-racial democratic society. Today, the Foundation has offices in Cape Town and Johannesburg. The Foundation, funded by the German Government, is committed to the promotion of the fundamental values of the South African Constitution by supporting educational initiatives and research projects and partnering with key south African public and civic organisations.
The Foundation was using many different software tools to run their e-mail campaigns, social media channels and event sign-ups. This meant that leads were managed inconsistently and sometimes fell through the cracks.
Inspired Marketing was approached to help the Foundation build their community by implementing a central CRM and marketing automation platform that integrated their email services, social media platforms and event sign-ups in one place.
The establishment of a central CRM platform that enables efficient communication with their community members at all levels, and the ability to track their responses to emails and other communication.
Develop a reliable system that:
Automatically
Distributes communication about upcoming events and follow-up information.
Creates a dashboard to track performance and ROI.
Inspired Marketing delivered the following:
The Foundation’s database has grown significantly, as the integration of all their communication services on one CRM platform streamlines marketing processes. The reporting functionalities offered by SharpSpring are welcomed by the Foundation’s sponsors and donors. The Foundation boasts an email open rate of 34% (industry standard: 20%) and a click-through rate of 7% (industry standard: 1-2%).
Contact INSPIRED today to learn more about our integration solutions and how we can help you achieve your goals.
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