Cyber Security Symposium Africa (CSSA) is an initiative driven by the ICTS department at the University of Cape Town. The University decided to build an African online community in the cyber security space for industry players and organisations and individuals exposed to cyber threats.
The Cyber Security Symposium Africa (CSSA) aims to bring together participants in the cyber security sector to share knowledge and ideas and identify possible solutions. It is a collaborative effort that culminates in an annual CSSA conference.
The University required assistance from a marketing agency to roll out CSSA and raise awareness of the initiative.
Inspired Marketing was tasked with implementing marketing automation software, researching market segments and managing communication processes for CSSA.
Increase awareness of CSSA and manage their marketing and communication processes.
Develop a reliable system that:
Automatically
Processes online registration and payments.
Generates inquiry notifications to relevant parties.
Inspired Marketing delivered the following:
The CSSA initiative continues to grow across Africa. Participation has increased as organisations and individuals realise the need for cyber security and seek the solutions that are offered.
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