INSPIRED Business Design (Pty) Ltd
Last Updated: 9 April 2026
This Cookies Policy explains how INSPIRED Business Design (Pty) Ltd (“INSPIRED“, “we“, “us“, or “our“) uses cookies and similar tracking technologies when you visit our websites:
(collectively, the “Websites“)
This policy should be read in conjunction with our Privacy Policy.
By using our Websites, you agree to the use of cookies in accordance with this Cookies Policy. If you do not agree, you should disable cookies by following the instructions in Section 7, or refrain from using our Websites.
Cookies are small text files that are placed on your device (computer, smartphone, tablet, or other electronic device) when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and provide information to website owners.
Cookies can be:
Cookies can also be classified as:
We use cookies and similar technologies for the following purposes:
3.1 Essential Cookies (Strictly Necessary)
These cookies are essential for the operation of our Websites. They enable core functionality such as security, network management, and accessibility. Without these cookies, services you have requested cannot be provided.
Legal Basis: These cookies are strictly necessary for the provision of our website services and do not require consent under GDPR and POPIA.
3.2 Performance and Analytics Cookies
These cookies help us understand how visitors interact with our Websites by collecting and reporting information anonymously. This helps us improve our Websites and understand which pages are most popular.
Legal Basis: These cookies require your consent under GDPR and POPIA (except where they are used in a way that does not identify individuals).
3.3 Functionality Cookies
These cookies enable enhanced functionality and personalization, such as remembering your preferences, language settings, or region. They may also be used to provide services you have requested, such as watching a video or commenting on a blog.
Legal Basis: These cookies require your consent under GDPR and POPIA.
3.4 Marketing and Targeting Cookies
These cookies are used to deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns. We may use these cookies to remember that you have visited our Websites and to build a profile of your interests.
Legal Basis: These cookies require your explicit consent under GDPR and POPIA.
Note: INSPIRED currently does not use marketing or targeting cookies on our Websites. If we introduce such cookies in the future, we will update this policy and obtain your consent.
Below is a detailed list of the cookies and similar technologies currently used on our Websites.
4.1 Essential Cookies
Cookie Name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
session_id | INSPIRED (First-party) | Maintains your session state as you navigate our Websites | Session | HTTP Cookie |
cookieconsent_status | INSPIRED (First-party) | Remembers your cookie consent preferences | 12 months | HTTP Cookie |
csrf_token | INSPIRED (First-party) | Security measure to prevent cross-site request forgery attacks | Session | HTTP Cookie |
4.2 Performance and Analytics Cookies
Cookie Name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
_ga | Google Analytics (Third-party) | Distinguishes unique users by assigning a randomly generated number as a client identifier | 2 years | HTTP Cookie |
_ga_<container-id> | Google Analytics (Third-party) | Used by Google Analytics to persist session state | 2 years | HTTP Cookie |
_gid | Google Analytics (Third-party) | Distinguishes users | 24 hours | HTTP Cookie |
_gat | Google Analytics (Third-party) | Used to throttle request rate | 1 minute | HTTP Cookie |
Note: We use Google Analytics with IP anonymization enabled, which means your full IP address is not stored.
4.3 Functionality Cookies
Cookie Name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
_gtm | Google Tag Manager (Third-party) | Manages the deployment of tags (code snippets) on our Websites | Session | HTTP Cookie |
maps_preferences | Google Maps (Third-party) | Stores your preferences for using Google Maps (e.g., zoom level, location) | 6 months | HTTP Cookie |
sharpspring_<account> | Constant Contact LG&CRM (Third-party) | Tracks visitor behavior for marketing automation purposes (used on client platform pages, not public website) | 2 years | HTTP Cookie |
ss_cvr | Constant Contact LG&CRM (Third-party) | Conversion tracking for marketing campaigns (used on client platform pages) | 2 years | HTTP Cookie |
Note: Constant Contact LG&CRM cookies are primarily used within the client platform environment and are not generally set on public-facing marketing pages unless explicitly configured.
4.4 Marketing and Targeting Cookies
INSPIRED does not currently use marketing or targeting cookies on our public Websites. If this changes, we will update this policy and request your explicit consent.
When you visit our Websites, you may receive cookies from third-party websites or services. We do not control the placement of these cookies or how third parties use the information collected. You should review the privacy and cookie policies of these third parties to understand how they use cookies.
5.1 Google Analytics
Provider: Google LLC
Purpose: Web analytics to understand how visitors use our Websites
Privacy Policy: https://policies.google.com/privacy
Opt-Out: Google Analytics Opt-out Browser Add-on
Data Collected: Anonymized IP address, pages visited, time spent on pages, browser type, device type, geographic location (country/city level), referral source.
GDPR/POPIA Compliance: We use Google Analytics with IP anonymization (anonymizeIP) and have a Data Processing Agreement with Google.
5.2 Google Tag Manager
Provider: Google LLC
Purpose: Tag management system that allows us to quickly update tracking codes and related code snippets on our Websites
Privacy Policy: https://policies.google.com/privacy
Note: Google Tag Manager itself does not collect personal data, but it may deploy other tags (like Google Analytics) that do.
5.3 Google Maps
Provider: Google LLC
Purpose: Display interactive maps and enable location-based features
Privacy Policy: https://policies.google.com/privacy
Terms of Service: https://www.google.com/help/terms_maps/
Data Collected: IP address, location data (if you grant permission), interaction with map (zoom, pan, search).
5.4 Constant Contact LG&CRM Platform
Provider: Constant Contact, Inc. (USA)
Purpose: Marketing automation, CRM, and lead tracking (primarily within client platform environment)
Privacy Policy: https://www.constantcontact.com/legal/privacy-notice
Terms of Service: https://www.constantcontact.com/legal/terms
Data Collected: Email address, name, company information, website behavior, email engagement (opens, clicks), form submissions.
Cross-Border Transfer: Data may be processed in the United States. Constant Contact complies with GDPR through Standard Contractual Clauses (SCCs).
Note: The Constant Contact LG&CRM platform is used by INSPIRED to provide marketing services to clients. Cookies from this platform are typically set within the client’s platform environment (e.g., landing pages, email tracking) rather than on INSPIRED’s public marketing website.
The duration for which cookies remain on your device depends on the type:
You can see the expiration date of cookies in your browser settings (see Section 7 for instructions).
7.1 Cookie Consent Banner
When you first visit our Websites, you will see a cookie consent banner that allows you to:
You can change your cookie preferences at any time by clicking the “Cookie Settings” link in the footer of our Websites or by clearing your browser cookies and revisiting our Websites.
7.2 Browser Settings
Most web browsers allow you to control cookies through their settings. You can set your browser to:
Please note: If you disable or refuse cookies, some parts of our Websites may become inaccessible or not function properly.
Instructions for popular browsers:
7.3 Third-Party Opt-Out Tools
Some browsers have a “Do Not Track” (DNT) feature that lets you tell websites you do not want to have your online activities tracked. Currently, there is no universal standard for how DNT signals should be interpreted. Our Websites do not respond to DNT signals at this time. However, you can use the cookie controls described in Section 7 to manage tracking.
Our Websites are not intended for children under the age of 18, and we do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child under 18, we will take steps to delete such information.
We may update this Cookies Policy from time to time to reflect changes in our practices, technologies, legal requirements, or for other operational reasons. When we make significant changes, we will notify you by:
We encourage you to review this policy periodically to stay informed about how we use cookies.
Under the General Data Protection Regulation (GDPR) and the Protection of Personal Information Act (POPIA), we rely on the following legal bases for using cookies:
You have the right to withdraw your consent at any time by adjusting your cookie preferences (see Section 7).
Under GDPR and POPIA, you have the following rights regarding your personal data collected through cookies:
To exercise any of these rights, please contact our Data Protection Officer (see Section 13).
Complaints: You have the right to lodge a complaint with your local data protection authority:
If you have any questions about this Cookies Policy or our use of cookies, please contact us:
INSPIRED Business Design (Pty) Ltd
Registration No.: 2012/211432/07
Data Protection Officer / Information Officer:
Deon Van Rensburg
Email: support@inspiredmarketing.co.za
Phone: +27 83 396 4771
Physical Address:
Cube WorkSpace
Corner Portswood Road and Dock Road
Victoria & Alfred Waterfront
Cape Town, 8001
South Africa
Postal Address:
P.O. Box 50833
Waterfront, 8002
Cape Town
South Africa
Websites:
This Cookies Policy should be read together with our:
